Google Analytics Tutorial 2020: Fast Track Guide For Beginners

Your ultimate beginner’s guide to Google Analytics. Discover how to use this powerful free tool to optimize your website, traffic, and conversions. After you learn how to install and set it up, you'll get an easy to follow crash course on what reports to read, the ones to ignore, and how to customize it to fit your business and marketing goals.

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Table of Contents:
0:00 - Intro
0:48 - Acquisition
1:21 - Source / Medium
2:39 - Campaign
4:18 - UTM
9:54 - Audience
10:08 - Age & Gender
12:21 - Interest & Location
13:57 - Conversion
14:10 - Behavior Flow
16:04 - Pages & Bounce
17:37 - Outro

Google Analytics Tutorial: Fast Track Guide For Beginners

Do you want to know how users find and use your website so you can increase your traffic and conversions? This google analytics for beginners 2020 tutorial is your complete guide in setting up Google Analytics correctly.

As google analytics introduction, google analytics provides you a tool to analyze your website traffic and gives you the tools you need to better understand your customers. This is done through a piece of tracking code.

In this google analytics tutorial for beginners, you’re going to learn the 10 most important reports when it comes to understanding how to turn all those website visitors into happy paying customers. Likewise, we will also show you the power of google analytics to gain valuable insights to maximize your website’s performance for free.

Our google analytics for beginners tutorial can help you launch into this resource without as many frustrations and stress.

You will also know how google analytics works so that you can track conversions in Google Analytics. This way you can analyze your website analytics so that you don’t waste your time with digital marketing that aren’t working anymore.

When it comes to google analytics, there are only three questions you really have to be asking yourself for these 10 reports to answer: “Where did they come from?” “Who are your site visitors?” “What are they doing?”

These three are also referred to as Acquisition, Audience, and Conversions respectively.

In this google analytics for beginners course, the first thing we want to do is look at where our traffic is coming from. This is arguably the most important and the most powerful feature of Google Analytics. To answer this question, we’re going to be using the Source Medium report and then we’re going to be using Campaigns.

In Campaigns, it requires using UTM which we will also explain in this google analytics for beginners video. Take note, this is the first thing you should do once you have Google analytics installed on your site.

If you have not put together a google analytics code, do not worry as we have some tutorials on how to install google analytics to your website.

So, keep watching our other video if you want to know more what is google analytics and how it can step up your website’s digital analytics. Go and create your Google Analytics account right now and take a huge step towards making your website as effective as possible.

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