Скачать или смотреть Improving Marketing and Data Analytics with Proof: Episode 5

Kevin Moriarty, CFO at JDA Software, explains the need to balance short term payback and long term revenue and highlights the challenging gap between CMOs and CFOs.

Watch the video for Kevins’ tips on generating revenue, earnings, and cash with optimized marketing campaigns and tools.

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Proof Analytics provides a powerful marketing analytics platform that’s fast, accurate, and easy to use. With Proof BusinessGPS™, you can see which marketing tactics and channels are yielding the best returns on your marketing investments through integrated real-time data, alternate scenario building, and proven algorithms and analytics. The best part? It’s all in one user-friendly dashboard for the entire team to stay on top of every marketing campaign.

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