Скачать или смотреть Sponsored Content is HARD! with Neil Malik, Zoomer Media

Sponsored Content is HARD. Hard to Sell, Hard to Create, but You CAN Do It! with Neil Malik, Zoomer Media.
Magazine Publishing Essentials 2024 Workshop 3

Host: Joyce Byrne.

Whether you call it branded content, editorial partnerships, sponcon or something else, branded content is a category of advertising that continues to grow, delivering big revenue opportunities to media brands that understand how to sell and deliver great brand stories.

Neil Malik of ZoomerMedia (publisher of blogTO and Daily Hive) talks about pitching and closing branded content deals in 2024. This is key information on how to set your sales team up with the tools to sell this kind of advertising, and how to deliver on client expectations.

Whether you are new to media sales or just closed a big campaign, you will walk away with understanding to grow this category, today!

Neil Malik of ZoomerMedia (publisher of blogTO and Daily Hive) has spent over 20 years helping brands and advertisers share their stories to achieve desired goals. He is currently the director of client services and head of Hive Labs, Daily Hive’s branded content studio.

In his previous role as the director, content strategy for Pressboard, he worked closely with senior marketers and agency planners to help create engaging branded content that’s published on the latest digital and social platforms. Previously, at Wasserman + Partners Advertising, he oversaw campaign planning, strategy and execution for key clients across a variety of media tactics—digital, broadcast, print, out of home, sponsorships and events.