AI-Driven Marketing and Stellar Teams: A Conversation with Charleh Knighton

Ready to elevate your business growth strategies? Join us for an insightful session with Charleh Knighton, a seasoned fractional CMO with extensive experience in AI, software manufacturing, and engineering. Charleh reveals three key strategies to drive business growth: generating new business, preventing client churn, and building a stellar team. Learn the importance of adapting team skillsets during different growth stages and hear Charleh's honest take on the tough decisions companies face when evaluating and potentially replacing key team members for the next phase of growth.

Discover the transformative power of AI in marketing with practical insights and real-world examples from Charleh. From optimizing SEO strategies to crafting engaging content, find out how AI tools can streamline your marketing efforts. Learn how to boost your efficiency with tools like ChatGPT while maintaining top-quality content creation. Charleh shares the importance of expert intervention at critical stages to ensure your marketing material meets both editorial and SEO standards, illustrated by a real-world client example in industrial pipe freezing.

Unlock the power of effective messaging and website development to enhance your marketing and sales success. Charleh emphasizes the importance of highlighting your product’s benefits and addressing your audience's pain points. Get practical advice on focusing on the outcomes your product or service provides rather than the product itself. Tailoring web development to your business needs can be complex, but Charleh's insights offer a clear path forward. As we wrap up, Charleh shares thought-provoking insights that will leave you with valuable takeaways and eager anticipation for our future episodes.