Скачать или смотреть How To Measure Influencer Campaigns

I’ve been working with brands for over 15 years, and here’s one thing almost everyone gets wrong: measuring influencer campaigns.

If your goal is brand awareness, views don’t tell the story.

The real signals are:
Profile visits increasing
More followers
Website traffic growth
Comments and questions about your brand

If your goal is ROI, it’s even simpler:
How much does it cost to get a signup?
How much does it cost to get a sale?
How much does it cost to get a booking?

Every campaign needs one main KPI. Not five. Not “just in case.” One.

Track it, and you’ll see which creators are actually helping your brand, which need a new approach, and where the creative could improve.

So… what’s the most important KPI for you?

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