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The Ghostwriter Behind 350+ Books Reveals What Most Authors Get Wrong 👇

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Tim Cooke has ghostwritten more books than most people have read.

In this episode, we go deep into what it really takes to write a powerful book, especially when someone else is holding the pen. From writing encyclopedia articles overnight to becoming one of Scribe’s elite ghostwriters, Tim’s story is a crash course in resilience, reinvention, and relentless craft.

We talk about:

• What makes a great book (and a terrible one)
• The difference between writing and really saying something
• How AI is changing ghostwriting, and why it probably won’t replace Tim
• Why most people underestimate their story
• What makes a great client vs. a walking red flag
• The ethics of staying invisible

If you’re thinking about writing a book, or working with a ghostwriter, you need to hear this.

It’s not about having the best idea. It’s about knowing what you want to say, who it’s for, and how to bring it to life.

Timestamps:

00:00 - Why You Might Already Know Tim Cook (Without Knowing It)
01:07 - How Tim Accidentally Became a Ghostwriter
04:20 - Filling Book Gaps, Finding Author Voice
08:00 - What Most People Get Wrong About Ghostwriting
12:45 - Inside Tim’s Client Process
18:00 - The #1 Red Flag in Clients
22:00 - Why Ghostwriters Don’t Need the Credit
26:00 - Can AI Replace Ghostwriters? Tim’s Real Answer
31:00 - Being a Craftsman in the Age of Content
35:00 - The Wildest Book Project Tim Ever Worked On
39:00 - Are You Worthy of a Book? (Yes.)
44:00 - Why Knowing Who You're Not For Matters
47:00 - Tim vs. LinkedIn: A Love-Hate Story
52:00 - The Truth About Vanity Metrics and Lurkers
55:30 - Why Tim Hasn’t Written His Own Memoir
59:00 - The Power of Doing Work That Actually Matters


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