Strategi Marketing Ini Justru Bikin Brand-mu Hancur!

Katanya, sih… strategi psikologi marketing adalah salah satu strategi marketing yang emang PROVEN banget dalam meningkatkan penjualan. TAPI, apakah strategi ini masih relevan buat diterapin di hari-hari ini?

TERNYATA, udah nggak relevan sama sekali!

Di video Marketin Unveiled kali ini, lo bisa nemuin sederet alasan valid di baliknya, plus ada beberapa alternatif strategi marketing yang bisa mulai lo coba ke depannya.

So, langsung aja tonton deh videonya! xD

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🔖 Chapters

00:00 - Introduction to Psychology Marketing
00:53 - Chapter #1 - Scarcity Marketing
02:18 - Chapter #2 - FOMO
02:45 - The Fear of Messing Up (FOMU)
03:46 - Chapter #3 - Fear Mongering
05:19 - Chapter #4 - Bandwagon Effect
06:02 - Influencers Effect on Consumer Behavior
07:23 - Chapter #5 - Consumers are Smart!
08:29 - Chapter #6 - Alternatives

📄 Sources & references:
• https://www.thehoth.com/blog/scarcity...
• https://www.lebow.drexel.edu/news/onl...
•    • The JOLT Effect with Matt Dixon  
• https://manipulatingminds.co.uk/dark-...
• https://www.indeed.com/career-advice/...
• Erwin, E., Saununu, S. J., & Rukmana, A. Y. (2023). The Influence of Social Media Influencers on Generation Z Consumer Behavior in Indonesia. West Science Interdisciplinary Studies, 1(10), 1040–1050. https://doi.org/10.58812/wsis.v1i10.317
• https://www.bbc.com/worklife/article/...

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A big APPRECIATION to everyone for watching this. See you in our next videos!