Persuade with Confidence! The Magic Words You Need to Increase Your Impact | Jonah Berger

At around one year old, Jonah Berger’s son started saying the word “peas.” What he really meant to say was “please,” but that didn’t matter. It was the first time his son realized that words can have magical effects. Magic words are all around us, whether we are trying to persuade a client, motivate a team, or even just talk to our peers. In this episode, Jonah is back on YAP to talk about his newest book Magic Words. He will take a deep dive into how to persuade, communicate, and connect. He will cover the different types of words that can increase our impact in every area of our lives!

Jonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work.

🌟Timestamps🌟
00:00 - Intro
01:58 - Why words are magic
08:45 - How the word “because” changes behavior
18:06 - Changing nouns to verbs
19:16 - What happens when we use “I don’t” versus “I can’t”
22:26 - How to foster a “could” mindset
24:39- Words that will help us sell our ideas
35:49 - The language of confidence
39:47 - Asking for the right advice
43:11 - Understanding the power of language
43:15 - Jonah’s secret to profiting

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine.

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

🌟Watch more episodes like this:🌟
⏭️ The Art and Science of Negotiation with Chris Voss:    • The Art and Science Behind Negotiatio...  
⏭️ The Persuasion Playbook with Scott Adams:    • The Persuasion Playbook with Scott Adams  
⏭️ How to NEGOTIATE Like a Boss with Chris Voss:    • Learn How to NEGOTIATE Like a Boss wi...  


🌟 Resources Mentioned 🌟
➡️ Jonah’s Website: https://jonahberger.com/
➡️ Jonah’s LinkedIn:   / j1berger  
➡️ Jonah’s Twitter:   / j1berger  
➡️ Jonah’s Instagram:   / j1berger  
➡️ Jonah’s Facebook: https://www.facebook.com/profile.php?...
➡️ Jonah’s book Magic Words: What to Say to Get Your Way: https://jonahberger.com/magic-words/

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#podcast #influence #persuasion