Скачать или смотреть The Media Buyer of 2026: Part Strategist, Part CRO, Part Sherpa

The future of media buying looks a lot less like button-pushing and a lot more like guiding people through a real journey.

In my conversation with Lauren Petrullo, we talked about how effective marketing starts with understanding the problem a customer wakes up with, not the product you wish they were ready to buy. When you lead people from problem awareness to solution awareness with the right offer, positioning, and landing experience, you’re not just running ads — you’re shaping the entire path to conversion.

That mix of creative strategy, market understanding, and CRO is where the role is headed. Execution still matters, but strategy is what carries people up the mountain.

Watch the full episode on my youtube!