Скачать или смотреть Discovery Credit Card Customer Intimacy - a lesson in mirroring the customer

Discovery Credit Card Customer Intimacy - a lesson in mirroring the customer.

Discover customer intimacy
Hi I’m Kevin Graham

As a sales professional, I’ve longed believed in the power of customer intimacy.

The Mackay 66 was a bit overwhelming but qualification remains the most important part of the sales process.

You need to know your prospect if you are going to influence them. As I like to say: "Bear hug the customer and they’ll not only tell you what the winning hand needs to be, they’ll tell you when to play which cards.”

The Discover Credit Card commercials epitomize the need to know your customer, as they repeatedly show customers talking to Discovery representatives, who are actually the same person as the customer.

Talk about mirroring the customer. There are serious sales lessons in these commercials, as people tend to buy from like people.

Know your customer and you’ll know sales success.

Kevin Graham is KGWOW.

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