BRAT: A 101 IN MUSIC MARKETING (she’s genius)

🍏Charli XCX’s 6th Studio Album BRAT, released June 7th, has exploded into the mainstream and has a cultural impact like no other release this year. While the music itself is incredible, the rollout and marketing that lead us to the release has also been a key factor in the success of BRAT. Today we’re going to explore why BRAT’s marketing rollout was just so genius - and how it’s managed to strengthen her already existing cult fanbase while in hand converting so many new people into Charli xcx fans🍏

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intro 00:00
over saturation in music market 1:19
360 brat burner account 2:13
partygirl with boiler room 2:52
brat album cover controversy 3:35
brat generator and memes 5:24
360 music video 6:05
brat wall in NY 6:53
deluxe album 7:29
public appearances & press tour 8:22
personal style/ image 9:04
live shows 9:47
notable moments 10:18
overall marketing thesis 11:12