How Caratlane made the BIGGEST startup comeback | GrowthX Wireframe

💎 We’re launching 4 new CRAFTs built by leaders from CRED, Amazon, Infeedo & Lifesight. Access here: https://growthx.cc/AccessCrafts

💎 Subscribe to the GrowthX Newsletter: https://www.growthx.cc/GXNewsletter
🏆Join GrowthX with 2200+ top growth leaders: https://growthx.cc/discover

This is the 2nd story in our new "Profitable Startups" series of the GrowthX Wireframe.

Caratlane is India's 1st e-commerce jewellery company and is making more than ~Rs. 2,000 Crores in annual profits. But what's unique about them is that they were not always considered the "game-changers" as they are today. In fact, they were bleeding losses of ~Rs. 63 Crores until 2016 when they got acquired by Titan.

In this episode, we'll dive deep into 4 strategies Caratlane's team used to establish dominance in the Indian market despite facing failures early on 🧠

Timestamps⬇️
00:00 - Intro
00:56 - How it all started
02:26 - 3 Problems in Indian Jewellery Space
04:31 - Caratlane's First Business Model
05:49 - Tiger Global's Role & Losses till 2016
06:49 - Insight 1: Solving for Trust (Omni-Channel Breakdown)
09:44 - Insight 2: ICP Satisfaction (Product, ASPs & Upselling)
12:00 - Insight 3: Operational Efficiency (Margins, Suppliers & more)
14:41 - Insight 4: Brand Communication (Tech Superiority & Campaigns)