How I Shot This Spec Ad - Breakdown & Behind The Scenes | Vevor Cart Commercial

In this video, I take you behind the scenes of my recent spec ad for the VEVOR Folding Cart—a product originally marketed for camping & beach use, that I instead advertised towards creators who rely on them to haul their heavy and bulky equipment to shoots.

You'll get an inside look at my process from planning to rigging the camera, as well as how I tackled challenges like emulating the look of an afternoon sunset to filming during the short period of blue hour. I share how I brought together various lighting techniques, sound design, and improvised camera rigging solutions to bring the final ad together.

I hope that for anyone, looking to create spec ads to build their portfolio or showcase their skills to potential clients, I hope that this behind the scenes breakdown sparks some ideas for your own productions.

And if it did help you, I’d love to hear from you in the comments.

You can also find me here:

Instagram:   / alejandrourman_  
TikTok:   / alejandro.urman  
Portfolio: https://alejandrourman.com

Timestamps:

00:00 - Introduction
00:29 - Storyboarding & Planning
01:16 - Indoor Shots
01:50 - Rigging Camera to Cart
03:26 - Outdoor Shots
04:32 - SFX Sound Design
05:00 - Outro

Equipment used:

Camera -
• Sony A7IV (Filmed in SLog3/S-Gamut3.cine)
Lenses -
• Sony FE 24mm f/1.4 G Master Lens
• Sony FE Zeiss 35mm f/1.4 Lens
Tripods -
• Fotopro X-Aircross 3
Lighting -
• Godox VL150 Video LED Light
• Godox Octa 95cm Softbox
Audio -
• Rode M5 Compact Condenser Microphone
• Rode AI-1 Audio Interface
Field Monitor -
• Desview R6 UHB 5.5” Monitor
Teleprompter -
• Glide Gear TMP100
Editing -
• DaVinci Resolve