How To Check Competitor Keywords (Using Ahrefs & Semrush)

Ever wondered what keywords your competitors are targeting? In our latest video, we dive into competitor keyword analysis to help you come up with fresh content ideas and optimize your own keyword strategy.

🔑 Key Takeaways:

Why Analyze Competitor Keywords?
-Generate new content ideas
-Find keywords that might not have been identified otherwise

Favorite Tools:
-Ahrefs
-Semrush
-Note: While there are many tools out there, we focus on these two due to their popularity

Two Primary Reports to Review:
-Organic Keywords
-Top Pages

These show you what keywords competitors rank for organically and which pages are driving them the most traffic.

The Power of Content Gap Analysis:
-Compare keyword rankings across multiple competitors simultaneously.
-Identify where your site might be missing out.

Export & Analyze:
-Work with the data in spreadsheets for a more visual understanding. This can help in formulating actionable plans.

Whether you're aiming to find gaps in your own strategy or just curious about where competitors are excelling, this analysis is crucial for anyone looking to boost organic visibility.