Aluminum giant, Novelis, has partnered with Red Hare Brewing Company to introduce the first certifie

(22 Aug 2014) VOICE-OVER:
AN ALUMINUM GIANT AND TINY MICRO BREWERY HAVE TAPPED INTO A GROWING TREND OF CRAFT BREWERS TURNING TO CANS
BUT THESE CANS ARE DIFFERENT.
SOUNDBITE (English) Roger Davis, Managing Partner, Red Hare Brewing Company
"Sustainability now with a can just sort of slid right into the fabric. It was easy to do, we've always thought about packaging in cans. Never really considered anything else."
RED HARE BREWING COMPANY PARTNERED WITH NOVELIS THE MAKER OF EVERCAN, WHICH CONTAINS A CERTIFIED MINIMUM 90 PERCENT RECYCLED CONTENT _ ALMOST DOUBLING THE AMOUNT IN A TYPICAL BEVERAGE CAN
SOUNDBITE (English) John Gardner, Chief Sustainability Officer, Novelis:
"We're working on the technical performance, the alloy chemistry of the can, as well as continuing to build up our recycling capacity and in the next few years we will be at 100 percent recycled content."
ONE ALUMINUM EXPERT SAYS THE GROUND BREAKING TECHNOLOGY COULD BECOME MORE WIDELY EMBRACED ONCE PEOPLE SEE THE COST BENEFIT.
SOUNDBITE (English) Dr. Thomas Sanders, Georgia Tech Aluminum Research Scientist:
"We're going to see a lot more people becoming more active in trying to, uh, increase the amount of recycled containers that are processed."
RECYCLING CAN ALSO HELP CREATE A LOYAL CUSTOMER BASE.
SOUNDBITE (English) Jeff Webster, Red Hare Drinker:
"Keeping their eyes focused on how we want to treat the environment in the long-term is important to not only me but I think a lot of other Red Hare beer drinkers as well."
OPENING UP A NEW CHAPTER IN SUSTAINABLE BEVERAGE PACKAGING.
SIGOUT - Ned Barker, Associated Press

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