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Grow Your Marketing Budget with Testimonial Videos

Testimonial Videos are one of the powerful and cost-effective ways to market your business.

Why are they effective? They use 3 of the 4 R's of your Sales and Marketing pyramid. We'll talk in more detail about the 4 R's in other videos. But, essentially:

The bedrock, the foundation of your business is Reputation. a Testimonial obviously builds your Reputation.

The next level of the pyramid is Reach, or how are you reaching, getting in front of your prospects. This is where the magic of Testimonial Videos really happens. More about this in a minute.

The third level of the pyramid is Resell - Testimonial Videos aren't really relevant here.

The fourth and highest level of the pyramid is Referrals - the highest and best form of marketing. And Testimonials from your customers is a form of referral.

A Testimonial Video is really doing triple duty when it comes to your sales and marketing.

So here is where the magic starts. Let's say you have a Testimonial Video, how can you use it?

The first and most obvious way is to put the video on your website. But, let's start using the power of social media.


Let's share it:
on YouTube
on Facebook
on Linked In
on Google+

Let's talk about it on Twitter
You can pull an image and post on:
Instagram
Pinterest and
Tumblr

You can use a QR code to put it on:
Business Cards
Brochures
Direct Mail
Proposals
Stationery
Video Emails

You can put a link in:
your Email Signature
Email Newsletters

And a Testimonial is evergreen, meaning it will work for you 24/7 for years to come.

OK, so why are Testimonial Videos inexpensive? Now here's where the real magic happens. Did you notice in the early part of the video I talked about Testimonial Videos - plural? Here's why. If we do an interview of your client, asking a variety of targeted questions, we can make 4 testimonial videos from that interview. Now you have 4 Testimonials to use on your website, 4 Testimonials to share on Facebook. Well, you get the picture. Testimonial Videos are incredibly powerful.