How to control over Subject and Experimenter effects??

In this video, Dr Sam provides a quick recap of the meanings of Subject effects and Experimenter effects in research (Full video available here:    • What is Subject and Experimenter effe...  ).
The main topic of the video is to suggest different strategies which can be adopted by researchers to address and control over the subject and experimenter effects.
The strategies include; automation, single and double blind, deception, objective measures, etc.
Each strategy is explained with easy-to-understand examples from different kinds of research.

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