Скачать или смотреть Ecom Expert: How to get more out of your agency in 2025? - Seb Lyner

Learn how unforgettable your E-comm brand is and how to strengthen it: https://www.9barcommerce.com/ecomm-br...

Unforgettable brands don't build themselves. Your agency relationships make a huge difference. Are you getting the most out of your agency?
🎯 BUSINESS: SELL THE STORY with SPECIAL GUEST SEB LYNER
[email protected]
https://seblyner.com
  / sebastianlyner  

Email: [email protected]
Website: www.9barcommerce.com
Newsletter Signup: https://www.9BarCommerce.com/commerce...
Youtube:    / @sellthestory  

LinkedIn:   / 9bar-commerce  
Ben Watson: www.linkedin.com/in/bewatson/
Clint Armstrong: www.linkedin.com/in/clintarmstrong/

Timestamps:
0:00 - Intro & Meet Seb Lyner
0:50 - Seb’s eCommerce Background & Services
3:05 - Expansion vs Inertia: Solving Brand Growth Challenges
5:20 - Is Your Agency Holding You Back?
7:15 - Cross-Channel ROI: TikTok Shop vs Amazon
9:10 - Consultant vs Agency: Bringing External Clarity
10:30 - The 5 P’s of Pitching: Seb’s Framework for Agency Success
15:10 - Closing the Deal: Sales Techniques That Build Trust
17:20 - Post-Pitch: How to Build Long-Term Client Relationships
19:30 - Pitch Stories: From Spoof Texts to Getting Hit by a Bus
22:55 - Final Takeaways & How to Connect with Seb

This video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

About this video:
In this episode of Sell The Story (The Ecom Pitch Podcast), hosts Ben Watson and Clint Armstrong speak with Seb Lyner, founder of Lyner Consulting, in a deep-dive eCommerce consultant interview focused on eCommerce strategy 2025. Seb shares expert insights on how to get more from your agency, when to change marketing agency, and what to consider before switching marketing agencies. We explore practical agency audit tips, marketplace expansion tips, and commerce growth strategy for brands looking to scale. From Amazon profitability strategy to the challenges of TikTok Shop vs Amazon, Seb draws on 20+ years of experience to outline key digital marketing agency mistakes and how to avoid them. This conversation is packed with ecommerce pitch tips, real-world client stories, and strategic lessons to help you sell the story and drive eCommerce brand growth. Presented by 9Bar Commerce.

Mission: Be the brand customers search for by name. Find the partners which get you there.

Thanks,
Ben & Clint
@SellTheStory