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When smartphones took over, SMS got replaced by apps and automation. Before long, inboxes filled up, newsletters piled on, and notifications flooded in. Attention became harder to earn.

While these communication channels are (still) fighting for a few seconds of attention, SMS is quietly leading again because of its standout qualities: quick, short, to-the-point, and 1:1 feel.

People are choosing SMS as their primary way to communicate.

For coaches and service-based entrepreneurs, this rising trend is an unmissable opportunity to connect with their audience.

SMS has paved its way as a smarter marketing tool and a relationship channel.