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👄 Word of mouth is one of the oldest forms of advertising and is still one of the best👍. It is incredibly powerful and can help a business achieve success quickly and affordably. From person to person🧍‍♂️🧍🧍‍♀️, word of mouth can build a company’s reputation in a unique and positive way, and bring in customers. But in order for it to be effective, it has to start from the owners mouth first👨‍💼.

👩‍💼Business owners have to be willing to tell others about their business. They must be confident enough to express their pride in what they do and let people know that they exist and are ready for business🏢. Word of mouth has the power to create brand recognition and loyalty. 👨‍🦰👩‍🦳👨‍🦱People are more likely to believe in and invest 💵 in a business when they are told about it by a friend or family member. As such, it's important for business owners to speak confidently and enthusiastically about their goods and services in order to gain the trust of potential customers.

🧑‍💼Business owners can also use the power of word of mouth to build relationships with customers and other business owners. By having conversations with customers, whether in-person, over the phone 📞 , or online, business owners can let them know what their business values and learn more about their needs. This kind of connection can help foster customer loyalty and even attract new customers. Similarly business owners can form relationships 👨‍💼🧑‍💼👩‍💼 with other business owners by casually talking about their businesses to each other.

Of course, it’s not enough to just talk 👄about your business; you also need to deliver on those promises. ✅ Quality products and exemplary customer service are incredibly important. While word of mouth can help you get your foot in the door 🚪 , customers will only remain loyal if you meet their expectations. If they have a bad experience or feel let down, word can spread just as quickly about that too ❌. That said, when a customer is happy with your product or service, they will tell others about it too which has the potential to bring you more customers in the long run 🤝.

Ultimately, word of mouth advertising is a great way for business owners to get their message out quickly 🏃‍♀️ and cost-effectively 🙅‍♂️💰. By engaging with customers, speaking positively about their business, and delivering on their promises, owners can use the power of word of mouth to grow their business 🤝✅.

K'waun Conquest
BUSINESS COACH