Скачать или смотреть Evergreen Content and SEO Tricks for Nonprofits

In this Thought Leader episode of the nonprofit show, Anne McAuley Lopez, a content expert at AgencyContentWriter.com, shares valuable insights on creating a content strategy for your nonprofit or charity. The discussion revolves around the importance of identifying categories and target audiences when planning content creation. Anne emphasizes the need for a cohesive plan that covers various platforms such as podcasts, blogs, newsletters, and social media. By focusing on specific audiences and goals, nonprofits can tell their stories effectively without overwhelming themselves or their readers.

Starting with the knowns, which include newsletters, podcasts, and blogs that the organization plans to create, Anne suggests considering different audiences and their interests throughout the year. For example, sharing articles on the health benefits of volunteering can resonate with volunteers on social media. Anne advises being strategic and selecting specific topics for each platform to avoid overwhelming the audience.

The conversation also touches upon the role of team members and volunteers in content creation. Anne recommends engaging individuals with writing skills or an interest in marketing from various departments, including finance. Their unique perspectives can contribute to content creation and make it more diverse. Anne suggests using available resources, such as Evergreen content that can be repurposed and reposted. This approach saves time and ensures consistent engagement with the audience.

To effectively manage content creation, Anne suggests creating a content calendar using spreadsheets or existing platforms like Airtable. The calendar should be organized, color-coded, and adaptable to changes. Anne emphasizes the importance of simplicity and starting small. Even a basic spreadsheet can serve as a useful tool for tracking and managing content.

Hashtags and headlines play a crucial role in increasing visibility and search engine optimization. Anne advises using keywords in headlines and incorporating relevant hashtags to attract more viewers. Tools like ChatGPT and headline analyzers can assist in generating effective headlines and hashtags.

00:00:00 Introduction of Anne McCauley Lopez
00:03:06 Starting a content strategy with audience categories
00:05:29 Strategic storytelling for specific groups like volunteers
00:06:40 Color coding and spreadsheets for managing content
00:08:17 Using what you have: tools, platforms, and 90-day planning
00:10:06 Building flexibility into content calendars
00:13:08 Evergreen content and reusing past posts
00:16:04 Leveraging old newsletters and seasonal messaging
00:18:32 Engaging unexpected team members for content
00:21:20 Creating a story bank and cross-referencing content
00:23:27 Using ChatGPT for headlines and hashtags
00:26:21 Tracking inventory and building a smarter system


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