McDonald's to 'rethink' prices after sales fall | BBC News

Описание к видео McDonald's to 'rethink' prices after sales fall | BBC News

McDonald's has been hit by its first fall in global sales since the start of the pandemic in 2020 as consumers cut back on spending.

Outlets open for at least a year saw sales fall 1% over the April-June period compared with a year earlier.

The drop came despite the hamburger chain offering money off deals to try to win back cost-conscious customers and those who have boycotted the chain over the Israel-Gaza war.

Boss Chris Kempczinski said the poor results had forced the company into a "comprehensive rethink" of pricing.

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