Скачать или смотреть Beyond Moneyball: The Trillion-Dollar Sports Data Secret | Josh Walker CEO of Sports Innovation Lab

What if the data opportunity on the business side of Sports is bigger than what was profiled in Moneyball on the team / athlete side?

I had a fascinating conversation with Josh Walker, co-founder and CEO of Sports Innovation Lab during an AI with Alec podcast episode who revealed the answer to that question and more.

1️⃣ Data Fragmentation + Silos: Teams sell rights to business partners handling concessions, merchandise, media and ticketing, creating massive blind spots and fragmented data that prevents unified fan understanding.

2️⃣ AI Enabled Hyper-Personalization is Coming: We’re heading to a world where “this is literally about you having a different SportsCenter than I have.”

3️⃣ Derivative Data Advantage: SIL connects dots to enable leagues, teams, sports etc to see things about their fans that they didn’t already know.

4️⃣ Advanced Data Infrastructure + Architecture: Anything knowledge graph, ontology etc captures my undivided attention so Josh and the team had me at “modeling that provides the most comprehensive fan intelligence, accurate targeting, 1P+ enrichment, and personalization at scale.”

Hope you enjoy the episode. I know I did!