Ozwald Boateng x Poltrona Frau | It Culture & Craft

Описание к видео Ozwald Boateng x Poltrona Frau | It Culture & Craft

Culture and Craft
Ozwald Boateng x Poltrona Frau

Poltrona Frau presents collaboration with menswear designer Ozwald Boateng
In conceiving the collection, Boateng and Poltrona Frau combined their distinct fields of artisanship and respective cultural heritages, ultimately devising a collection that unites the two worlds: on one hand, Poltrona Frau’s prestigious Made in Italy craftsmanship, and on the other, Ozwald Boateng’s distinctive expression and British tailoring expertise coupled with the joyousness of African aesthetics.
With a creative approach rooted in London's Savile Row tradition, which houses some of the world's most prestigious tailoring ateliers, the British designer of Ghanaian origins combines classic silhouettes with bold patterns and highly contemporary details, promoting a style that reflects his rich cultural heritage through a cosmopolitan perspective.

This original approach is applied to the new collection, which sees as protagonists the reinterpretations of the Chester sofa & armchair and Vanity Fair armchair designs, as well as new accessories within Poltrona Frau’s Beautilities category. The ‘Tribal’ pattern, signature print of Boateng, is featured across all products: it pays homage to his Ghanaian’s origins, with each colour, pattern and design carefully conceived to narrate a strong spiritual story and to act as a cloak armour for the objects’ owner.

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