Скачать или смотреть 2Inspire Series – Interview with Mariah Hay from Help Scout

2Inspire brings the most forward-thinking minds in SaaS and eCommerce to share their bright ideas, proven strategies, and trusted resources, and this red-hot episode is no exception.

This time, we’ve had a wonderful time chatting with Mariah Hay, Chief Experience Officer at Help Scout. Check it out!

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Contents of the interview:

00:00 – Intro
00:15 – How did you pivot from designing physical products to digital products?
01:19 – Could you share more about your current role as a Chief Experience Officer?
02:11 – What do you like most about designing digital products?
03:01 – What are the product principles that guide your work?
03:57 – What are some pitfalls to avoid when building a digital product?
04:54 – How do you obtain valuable customer insights that can inform your product strategy?
05:48 – What are your go-to strategies for driving product retention and minimizing churn?
06:38 – What growth lever have you found most challenging and how have you overcome those challenges?
07:35 – How do you ensure that cross-functional product teams collaborate effectively?
08:50 – What’s your best advice for first-time UX designers?
09:26 – What is an online tool you rely on and can recommend?
10:10 – Who are some inspirational people you look up to and why?
11:15 – What is the best advice you’ve ever received?
12:03 – What are some key user experience trends?
12:53 – Outro

For more resources, visit: https://www.2checkout.com/how-to/