Скачать или смотреть What is Employee Engagement & how Starbucks and Red Bull engage their Employees

Employee Engagement occurs when employees are dedicated toward theirs work and show involvement.

Employee engagement is also described as "a positive attitude held by the employee towards the organization and its value. An engaged employee is aware of business context, and works with colleagues to improve performance within the job for the benefit of the organization."

Employee Engagement – Starbucks
At Starbucks, the most skilled baristas are called Coffee Masters. These pros can whip out the huge selection of drink items, including those on the secret menu. Worldwide, these Coffee Masters number over 5,000. Starbucks claims that since the company's doors initially opened in 1971, the company's trademark apron has been a required piece of attire. Becoming a Coffee Master requires passing three levels, and the process starts with initial training for new hires.

Employee Engagement – Red Bull
Red Bull’s “Informal and Party Work Atmosphere”; Engages, Retains Employees & avoids Poaching. In a podcast on YouTube, interviewer Tom McCluskey aka Tommo asks Former Formula 1 Senior Systems Engineer, Dan; whether he ever thought about moving from Red Bull to other teams like McLaren or Mercedes.Dan who had worked for six years with Red Bull mentioned that he declined a job offer from Mercedes due to their very formal and uptight culture. He even mentioned that Red Bull employee – who took up the offer at Mercedes; quit in six months and rejoined Red Bull.

Employee Engagement – Unilever
Unilever has launched a four-day workweek experiment in New Zealand. The FMCG behemoth has also started a program in Unilever U.K. called “U-Work” where people who wish to work for less months; can do so and get the required flexibility and job security. Unilever is also experimenting a model known as “U-Renew”, where employees can decide to take up further education and take a sabbatical and Unilever ensures they are paid their salary.

Employee Engagement – Ferrari F1
With a robust performance in 2021; Ferrari F1 team gives away up to 12000 euros to each employee as a token of appreciation.Mentioned in a tweet, “#Ferrari after the 2021 accounts and strong indicators 2022 announces an annual bonus of up to 12,000 euros to each employee.” The rationale behind the move can be also be attributed to crazy work schedules and burnout faced by their employees.

IKEA’s Ingka Group
The Ingka Group rewarded its 170,000 employees around the world recognizing their work, efforts and devotion amidst the Pandemic. The reward which was stated as ‘Uppskatta’ (the Swedish word for appreciation) stood at a whopping $128 million. The $128 million reward is in addition to the existing rewards offered by the conglomerate which also entails an annual ‘One IKEA’ bonus; which is based on company and unit performance.

Employee Engagement – Importance

Engaged employees work unanimously with other employees to strengthen the company by enhancing their performance inside it. It is a method in a place of work that leads to the development of suitable conditions for every employee in a company to put maximum effort into their work daily in order to reach the company's principles and aims. The basis of this engagement is mutual dedication, unity, open communication, and faith between the employees and the company.

Employee engagement is also described as an employee's optimism pertaining to the company and its principles. Employee engagement generally causes employees to be well-versed with commercial contexts.
It is a method in a place of work that leads to the development of suitable conditions for every employee in a company to put maximum effort into their work daily in order to reach the company's principles and aims.

The basis of this engagement is mutual dedication, unity, open communication, and faith between the employees and the company.
Employee engagement is also described as an employee's optimism pertaining to the company and its principles. Employee engagement generally causes employees to be well-versed with commercial contexts.

#humanresourcemanagement #employeeengagement

Strategies for Enhancing Employee Engagement

1. Start in the Initial Stage
2. Dedication of Management
3. Mutual communication between the Company and Employees
4. Provision of adequate opportunities for Growth
5. Fulfill Requirements of Employees
6. Suitable training provided to employees
7. Provision of a well-built feedback structure
8. Provision of Incentives to Motivate them
9. Robust and Professional Workplace Culture

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Time Stamps

0:15 Introduction to Employee Engagement
0:38 Examples of Employee Engagement- Starbucks, Red Bull, Unilever, Ferrari F1, IKEA’s Ingka Group
3:44 Importance of Employee Engagement
4:21 Strategies for Enhancing Employee Engagement