Скачать или смотреть #155

In a world where marketing is often built on pressure, fear, and “gotcha” tactics, this episode is a reset.

I’m joined by Chelsea Burns, The Marketing Psychologist™ and Brand Ethicist, to break down ethical marketing that actually works: the kind that builds real trust, protects your reputation, and still drives growth.

We talk about how manipulation shows up (even unintentionally), why “high-converting” isn’t always healthy, and what it looks like to create messaging people choose because they feel respected, not cornered. If you’ve ever thought, “I don’t want to sound salesy, but I do want to grow,” press play, this is how you build trust and still win.