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Join us as we dive into the entrepreneurial journey of Ash Brown, co-founder of Empiraa, a groundbreaking SaaS strategy solution for businesses.

Discover how Ash pivoted from a high-growth company to launching Empiraa 2.0, overcoming challenges and redefining success with innovative tech solutions.

💡Tune in to hear insights on strategy, growth, and the power of collaboration from two industry leaders. Perfect for SaaS founders and business enthusiasts!

00:00 - Introduction by Ian Markram

00:29 - Ash Brown's Introduction

01:11 - Ash's Background and Journey

02:57 - Transition to Empiraa

03:04 - Vision for Empiraa

03:56 - Importance of Strategy in Business

05:15 - Challenges in Strategic Execution

06:13 - Frameworks and Change Management

07:47 - Building a Product for Strategy Execution

08:38 - First Conversation Between Ian and Ash

10:18 - Starting the Business and Raising Funds

12:29 - Stress of Fundraising

14:34 - Investor Relations

16:31 - Ash's Approach to Sales and Building Trust

18:17 - Evolution of Empiraa's Team

20:02 - Challenges and Pivots in the Business

24:18 - Misalignment of ICP and Product

28:19 - Transition to Empiraa 2.0

30:31 - Feedback and Product Development

32:18 - Lessons Learned from Empiraa 1.0 to 2.0

35:07 - Importance of Having a Plan

38:06 - Technical Challenges and Non-Technical Founder Insights

40:48 - Build Constraints and Decisions

42:27 - Release Cycle and Development Speed

43:51 - Transition to New Technology Stack

48:49 - Impact of AI on Development

50:41 - Comparisons to Larger Companies

52:11 - Launch of Empiraa 2.0

55:43 - Hybrid Work Model

56:53 - Sales Process and Lead Generation

59:12 - Fundraising Challenges

01:01:36 - Future Capital Strategy

01:03:34 - Advice for SaaS Founders

01:05:55 - Closing Remarks and How to Connect with Ash


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