9 Critical Brand Naming Principals

Learn 9 critical brand naming principles to effectively name your brand and plant a strategic seed from the first touchpoint

#brandnaming #brandstrategy #brandingtips

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By the end of this video, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product or service to increase the chances of your audience remembering you.

First, you’ll learn that the brand name is far more important than most business owners realise and the biggest mistake to avoid that most entrepreneurs make.

Then, you’ll discover the individual and combined strategic role of the brand name and how an effective name can help to solidify a strategic brand position.

Next, we’ll uncover the critical importance of both clarity and memorability and the facilitative role the name has played for the world’s biggest brands like Nike and Apple.

Finally, I’ll cover some crucial tips you need before deciding on a brand name and some ideas and processes to give you the best chance of finding the perfect name for your brand.

0:00 9 Critical Brand Naming Principals
3:23 Principal #1 - The Brand name Is A Strategic Tool
4:16 Principal #2 - The Name Should Frame Brand Idea
4:52 Principal #3 - The Name Should Have Meaning
5:53 Principal #4 - Aim For Clarity
7:18 Principal #5 - Memorability Is Critical
8:10 Principal #6 - The Name Facilitates The Brand
9:38 Principal #7 - The Name Should Be Available
10:25 Principal #8 - Choose The Name Slowly
11:10 Principal #9 - Strategic Naming Is A Process

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