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How do you go from 100 years of mediocrity to global domination in just five years?

For over a century, British cycling was nowhere on the world stage. Between 1908 and 2003, the team had won just a SINGLE Olympic gold medal. In 110 years, no British cyclist had ever won the legendary Tour de France.

Then came Dave Brailsford and a revolutionary philosophy that changed everything.

In this video, we dive deep into the incredible true story—famously highlighted in James Clear’s best-selling book, Atomic Habits—of how the "Aggregation of Marginal Gains" transformed an underdog team into a sports dynasty.

In this video, you will learn:

🇬🇧 The Depth of the Struggle: We look at the "Zero-Win Era" before 2003 when British Cycling was at rock bottom. 🚲 The 1% Solution: Discover the tiny, sometimes bizarre changes Dave Brailsford implemented—from heated overshorts and redesigned bike seats to hiring surgeons to teach proper hand-washing and carrying custom mattresses and pillows to hotels. 🥇 The Golden Era: See how these small changes compounded into massive results, leading to dominance at the London 2012 Olympics (9 Olympic records & 7 World records!) and a staggering 178 World Championships between 2007-2017. 🏆 Tour de France Takeover: How Bradley Wiggins became the first British winner in 2012, followed by a chaotic era of dominance by Chris Froome.

This isn't just a story about cycling; it's a blueprint for how small improvements can make a BIG difference in your own life.

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