How to Launch Direct to Consumer testing

The Direct To Consumer (DTC) portion of the medical laboratory industry is growing at a rapid pace and many labs are experiencing explosive growth through these offerings.

There are many benefits to offering a DTC test, however, the launch process is fraught with regulatory decisions and challenges. In this webinar we will give you an overview of the following:
Consulting advice on the regulatory requirements of all 50 states
Kitting
Fulfillment
Logistics
E-Commerce
Test validation (Dried Blood Spot)
Consumer-friendly collection devices
Internet Marketing
Report customization/delivery

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