Exposing YouTube’s BIGGEST lie: Click Through Rate

What is a good Click Through Rate on YouTube? Everybody says HIGHER, I say LOWER!!
There is a BIG problem Click Through Rate that nobody tells you (or knows).

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In this video: CTR EXPLAINED!!
Most YouTubers think that CTR is the best way to compare videos attractiveness for the viewer.
After all a 5% CTR is better than a 4% CTR, because more people click on your video, right?
BUT THAT IS NOT THE CASE!!

I’d rather have a lower click-through rate than a higher click through rate (4% CTR over a 5%).
The number in percentages doesn’t say anything useful, because this number extremely relative.
Comparing Click Through Rates is like comparing apples with oranges.

Here’s why:
1. CTR fluctuates all the time / higher is not always better
2. Viewers might just not be interested in a topic.
3. Impression is not always an impression
4. CTR is highly dependent on the audience
5. CTR is also relative to the your competition
6. CTR % change over time on a video
7. CTR depends highly on traffic sources

I’m not understating the importance of Click Through Rates for the YouTube algorithm, because it is one of the key metrics that the YouTube algorithm uses to promote your video over another.

🌎 YouTube help article for impressions: https://support.google.com/youtube/an...



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⏰ TABLE OF CONTENTS ⏰
• 0:00 Why CTR doesn't say anything
• 0:34 How CTR works in the algorithm
• 2:20 Why CTR goes down
• 4:12 CTR formula doesn’t add up
• 4:38 Traffic sources and CTR
• 6:13 Video types and CTR
• 6:28 Does CTR tell if a thumbnail is good?
• 7:03 What is a good Click Through Rate on YouTube
• 7:41 The lifecycle of CTR is weird
• 8:44 What DOES CTR say?


💡 TOPICS IN THIS VIDEO 💡
• YouTube CTR
• Click Through Rate
• youtube click through rate
• click through rate analytics
• high click through rate
• youtube impressions click through rate






🔴 ** ABOUT ME ** 🔴
My name is Dexxter Clark from The Netherlands.
I've been on YouTube since 2010 but got serious in 2017 with my YouTube channel about DJing in 2017.
My background is in software engineering, theatre and a local television station.
Over the years I've experimented with multiple YouTube channels, so now I can advice starters.



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