WPP's Planning Guru Jon Steel on what he values most in a Planner !

Описание к видео WPP's Planning Guru Jon Steel on what he values most in a Planner !

WPP's planning guru and leader of the Group's Marketing Fellowship program, Jon Steel, recently recorded his views for a planning group in Latin America. In the video, he sets out his four guiding principles.

While it's aimed primarily at account planners, it's also a very relevant and insightful lesson for everyone involved in generating great ideas for clients.

** Note : Downloaded straight from the WPP website. I do not own the video. This is only for viewing and educational purposes.

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