Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka)

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It’s not every day you get to learn from a marketing legend—so friend, get ready, because today’s episode is IT.

I’m beyond excited to welcome back Seth Godin—the marketing mastermind, best-selling author, and thought leader—for round two on the podcast.

From the jump, we dove into the BIGGEST difference between marketing and advertising. Spoiler: it’s all about creating real connections and understanding your audience on a deeper level.

This conversation? It’s a masterclass in branding, marketing, and building a business that lasts—but don’t expect the usual “Marketing 101” stuff.

Seth delivers insights that’ll make you rethink everything you thought you knew about strategy and success.

▶️ Hit PLAY to discover:

→ Why your marketing stress might not actually be a marketing problem—and what’s really going on.

→ The real reason you're feeling stuck in your marketing and what to focus on instead.

→ Why having a solid strategy is your secret weapon for success (and how to nail it).

→ How Google became one of the world’s most beloved brands—without spending on ads!

→ How the book Purple Cow changed the game for marketers—and why it’s still relevant today.

→ The golden rule of serving your existing audience vs. always chasing new followers.

→ Why “going viral” is not the only path to success (Seth breaks it down).

→ How marketing is like a game—and how to start playing it smarter.

→ How to turn your most dreaded marketing tasks into something fun and impactful.

→ The problem with chasing false proxies like views and likes—and what to focus on instead.

→ How to know when it’s time to pivot and let go—without looking back.

→ Seth’s top mantra for success: “This might not work”—and why you need to embrace it.

▶️ If you loved this convo, make sure to check out these episodes:

→ Freelancer or Entrepreneur? Seth Godin Has the Answer: https://jasminestar.com/podcast/episo...

→ My (Un)Sexy Strategy for Business Growth:    • My (Un)Sexy Strategy for Business Growth  

→ Marketing Strategies to Stand Out Online:    • Marketing Strategies to Stand Out Online  

📲Connect with Seth:

→ Grab his new book, This is Strategy: https://seths.blog/tis

→ Follow Seth on Instagram:   / sethgodin  

📲Connect with me:

→ Instagram:   / jasminestar  
→ Website: https://jasminestar.com/

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