Psychological Triggers to Increase Conversion on Shopify [2024 Update]

In this video, we dive into the top five psychological triggers that can significantly boost your conversion rates on Shopify. Forget the common tactics like upsell apps or standard email marketing tools – we're exploring lesser-known strategies that give you an edge over your competition. From creating urgency to leveraging loss aversion, you'll learn how to implement these powerful triggers using specific Shopify apps. By the end, you'll have the insights and tools needed to supercharge your sales and elevate your brand. Let's get started!
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00:00 - Introduction
00:21 - Overview of Lesser-Known Strategies
00:41 - Psychological Trigger #1: Urgency
02:21 - Implementing Urgency on Shopify
03:02 - Psychological Trigger #2: Commitment and Consistency
04:18 - Implementing Commitment and Consistency on Shopify
05:06 - Psychological Trigger #3: Liking
06:23 - Implementing Liking on Shopify
07:03 - Example: Patagonia
07:23 - Using Customer Reviews for Brand Liking
07:46 - Psychological Trigger #4: Novelty
08:50 - Implementing Novelty on Shopify
09:23 - Psychological Trigger #5: Loss Aversion
10:11 - Implementing Loss Aversion on Shopify
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