Скачать или смотреть AI-Driven Smart Creative Builder for Retail Media | Generative AI Demo

Retail media advertising is growing rapidly, but creating platform-compliant ad creatives is still slow, expensive, and heavily dependent on design agencies. Advertisers must follow strict retailer guidelines, produce multiple creative sizes, and often face rejections due to layout or compliance issues.

This project presents an AI-Driven Smart Creative Builder for Retail Media — a self-serve creative generation tool that automatically produces retailer-compliant, platform-ready ad creatives from a single product packshot.

🔍 What the tool does

Users upload a product image, and the system:

Automatically processes the packshot and preserves full product visibility

Detects brand colors using image analysis

Generates multiple professionally styled creative variations

Applies layout intelligence to position product, brand name, tagline, and CTA using safe-zone rules

Validates creatives using a built-in AI compliance checker that simulates retailer guidelines

Adapts layouts intelligently across multiple ad formats (1:1, 4:5, 9:16) without cropping

Allows controlled editing through an Edit Mode while maintaining brand and retailer safety

Exports optimized PNG/JPEG creatives under 500KB, ready for platforms like Facebook and Instagram

🧠 Why this matters

Today, small and mid-size advertisers rely on agencies or manual tools like Photoshop to create retail media creatives. This leads to:

High costs

Slow turnaround times

Frequent creative rejections

The Smart Creative Builder reduces this dependency by combining AI-assisted layout intelligence with human-in-the-loop editing, enabling advertisers to create high-quality creatives faster, cheaper, and at scale.

🚀 Key Highlights

Retailer-safe layout engine (no product cropping, no text overlap)

Adaptive resizing instead of simple scaling

Built-in compliance validation

Fully frontend prototype built with vanilla HTML, CSS, and JavaScript

Designed to integrate with real AI models in production

🛠 Tech Stack

HTML5, CSS3, Vanilla JavaScript (ES6), HTML Canvas API, CSS Grid & Flexbox, Browser File APIs

🎯 Use Cases

Retail media campaigns

D2C and SMB advertising

Performance marketing creatives

A/B testing at scale

🏆 About the Project

This project was built as a production-ready frontend prototype to demonstrate how AI-driven creative automation can transform retail media workflows. The AI behaviors are simulated for demo purposes, but the architecture is designed to integrate real generative AI and compliance engines in the future.

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