Скачать или смотреть Johan Roos – The origin of Lego® Serious Play®

Johan Roos shares the origin story of Lego® Serious Play® in this candid interview.

Johan is the former Chief Strategy Officer at Hult International Business School, previously having been President of Copenhagen Business School and Dean of the Stockholm School of Economics. He's an organizational theorist known for his work on intellectual capital and measuring the intellectual performance of companies, as well as being the co-creator of Lego® Serious Play® facilitation methodology.

What happens when serious leaders stop talking and start building?

In this short interview, Johan Roos shares the origin story and deeper purpose behind LEGO® SERIOUS PLAY®: the hands-on method that helps leadership teams think, speak, and create differently.

Filmed at the Luxembourg School of Business, Johan explains how the method emerged from a simple frustration, watching smart executives recycle the same models, slides, and strategies while expecting new results. His response? Replace abstract talk with thinking through the hands, using bricks as a shared language.

In the video, you’ll hear about:

How LEGO® SERIOUS PLAY® was developed at IMD as a response to stale strategy work

Why building models unlocks insight, imagination, and psychological safety

This is a candid, behind-the-scenes reflection from one of the co-creators of LEGO® SERIOUS PLAY® on creativity, leadership, and why play can be deeply serious work.

👉 Curious about certification or the global facilitator community? Watch to the end for Johan’s advice.

Interview recorded at Luxembourg School of Business.