Tracking Ad Performance: Which Ads Perform Best?

Learn how to use your creative analytics data to create a winning ad strategy.

Dara Denney is a performance creative consultant and full time creator who works with brands like speedo, nuts.com, daily harvest, and tons more.

In this live training, she's diving into her strategy for creative analysis, ad reporting, and how to build a strategy from ad data.


-- LEARN MORE ABOUT MOTION --
Motion connects with your Facebook and TikTok ad accounts, pulls in all your ad creative data, and makes beautiful, visual dashboards.
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With Motion, you'll get a whole new level of insight into your creative performance that’s not possible if you only use spreadsheets or pull data directly inside Facebook or TikTok.

Motion is used by nearly every fast-growing DTC brand & agency on the planet including Vuori, True Classic, The Farmer’s Dog, HexClad, and hundreds more.

-- CHAPTERS --
0:00 - Intro
1:47 - Which ad performed best?
4:31 - How to analyze a creative test
7:30 - Guess the top performer
10:40 - Ad messaging analysis
14:00 - Analyzing competitor data
15:00 - How to analyze a creative test
16:39 - Ad iteration cheat sheet
20:50 - Updating client on report
29:44 - Testing new creative with ABO
32:07 - How long to run ads?
33:27 - How often to update ad designs?
35:06 - Ad budgeting best practices
36:39 - Small budget creative strategy
41:40 - When to swap out creative?
49:04 - What's a good ad landing page strategy?

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