Business Strategy 03 - The External Environment of a Firm

Описание к видео Business Strategy 03 - The External Environment of a Firm

In this session, we look at the external environment of a firm and its different components: (1) the general environment, (2) the industry environment, and (3) the competitor environment. We cover methods of analyzing the external environment and introduce a few frameworks and tools that help us better understand the environment our company is operating in.

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