Скачать или смотреть Ranking In The Google Map Pack

Google Map Pack (Local 3-Pack) - The map pack shows 3 top local businesses. It’s prime real estate, especially for mobile users.

This is usually pretty solid placement for a contractor. For those types of users who will never click on an advertisement on purpose - this is the first opportunity to be placed organically on the SERP

But only three spots exist, so it is extremely competitive to rank here. Proximity plays a major role.

Claim and complete your Google Business Profile.
Post photos and update info regularly to help your listing look visually appealing.
Use the same Name/Address/Phone (NAP) across all listings - like Facebook, Yelp, BBB - places that you don’t necessarily own but where it makes sense that your business would be listed.
Ask happy clients for reviews after each job and respond to your reviews, good and bad.

Honorable Mention: Knowledge Panel

I’ve tacked this on here because if someone does a search for your business name and your Google Business Profile and business are well established enough, that search might generate a “Knowledge Panel”.

The Knowledge Panel is basically a fancy way to feature your Google Business Profile information in a box at the top of a mobile search or the top right section of a desktop search.

For contractors and home service pros, the way you show up there is basically a combination of all solid online marketing and branding tactics - and if you can get it to work, it makes your business look strong.

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