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#Apple #iPhone17 #iPhoneAIR #iPhone17ProMax #GregJozwiak
In this exclusive interview Apple’s Greg Joz Jozwiak shares insights on the philosophy behind the latest iPhones (iPhone 17, iPhone AIR, iPhone 17 Pro and Pro Max) and why Apple wants the technology to disappear and the content to shine, He explains the thinking behind the bold new colors like Cosmic Orange the shift to aluminum for better thermal performance and the creation of the thinnest and lightest iPhone ever. We also discuss sustained performance battery life and why emotional connection matters more than specs.

Chapter Markers
00:00 Did the M4 iPad Pro influence the iPhone Air
01:40 iPhone 17 Pro explained Why the big change
04:09 Is the iPhone Air a Pro phone
06:08 Apple’s secret marketing formula