Rundown with

This is the second episode of AClan's latest series "Rundown" featuring Ehmad Zubair, CEO at Cogent Labs. In this episode, Ehmad and Usama deep dive into the intricacies of branding, color palette selection, and font and logo styles, equipping you with the knowledge to craft a B2B website that not only captivates but also converts. Get ready for a thought-provoking conversation and some light-hearted fun!

"Rundown" is a limited-time series brought to you by Daftarkhwan and AClan, to unveil the secrets behind some of the most exciting brands out there.

Chapters:
00:00 The problem with Pakistan's software companies
00:27 Introduction
00:38 Who is ‪@ehmadzubair‬ & what does Cogent Labs do?
01:38 Why hire a creative agency?
04:40 Rebranding Cogent Labs
05:41 Why AClan?
07:18 Creating a branding briefs
10:14 Importance of rebranding for a B2B company
11:42 Product-brand margin in B2B
13:11 Logo design and moodboarding
15:23 Selecting brand colors
21:56 Selecting the style and kerning of a word mark
22:18 "Making the way" in branding
24:15 Applying logos to the real world
28:37 The Cogent Labs logo system
33:00 The future of Cogent Labs
33:45 Advice for entrepreneurs
35:26 Ending note

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#aclan #rundown #branding #marketing #branding101 #marketingstrategy #marketingdigital #brand #cogentlabs #theehmadzubairshow
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