Скачать или смотреть "Information revolution will transform the way businesses function" Ajay Kelkar

The Percept Business Conclave 2013 held on the afternoon of Saturday, July 20, 2013 at Trident, Nariman Point, Mumbai, witnessed a mix of Panel Discussions and Guest Speakers who were some of the most renowned names in the corporate and media fraternity.

The Panel Discussion entitled 'Marketing Myopia' featured Ajay Kelkar (Co founder and Chief Operating Officer, Hansa Cequity), Deepali Naair (Country Head - Brand, Corporate Communications & Customer Service, L&T General Insurance Company Limited), Subrat Pani (Co-Founder, OneAssist Consumer Solutions Pvt Ltd), and Bedraj Tripathy (Marketing Head, Godrej Interio). This discussion was moderated by Akash Sahai (Managing Director, AIMEA). The topic explored how companies and thought leaders have often faced a dilemma in expanding from their core competency. While some ventured and expanded to their full potential, others lost sight of their original core competency and never regain their footing after going down the tempting business expansion road. The same held true for some marketers who continued to play within the threshold of their self imposed limits and never realized the full potential of their ideas. The panel tried to explore the balanced recipe for success between expansion and maintaining a focus on core competency areas.