How Kurlon Plans To Change The Narrative Around Mattresses With A Brand Refresh & New Ads

The iconic mattress brand Kurlon may be 60 years old but it is changing things up with a new and refreshed positioning that is adding a new narrative around mattresses, which was all about sleep only earlier.

Sheela Foam, which acquired the Kurlon brand last year, has refreshed the brand with a new logo and tagline, as it expects to scale up the company's business beyond a thousand crore rupees.

To talk about new campaign that’s about enjoying life’s active moments, Storyboard18’s editor Delshad Irani caught up with Nilesh Mazumdar, CEO of Sheela Foam and Ogilvy’s advisor Piyush Pandey who is known to bring life to brands with his creativity that is engaging, entertaining and endearing.

Watch this episode of Media Dialogues With Storyboard18 on Monday and Wednesday on CNBC-TV18.

#kurlon #mattress #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday #cnbctv18

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