Скачать или смотреть Getting to “Wow!” | John Nottingham | TEDxAsburyPark

Ambiguity can be frightening, but we alone among all creatures can see past it, not only to survive, but to thrive. Working with a game company once, I learned that games need three things: rules, scoring and peril. The fear of losing is what makes the game engaging. Drama works on the same principle. “Kill your darlings” is common advice for writers; readers and viewers want characters they can relate to, enduring torments that they can’t — not to see them suffer, but to see them succeed. We all possess the hardwiring to embrace ambiguity, it just takes practice. Learn more at https://tedxasburypark.com/

John is Co-President of Nottingham Spirk, a leading business and product innovation firm with 1,200 commercialized patents, 95% of which have been commercialized. The Nottingham Spirk "Vertical Innovation" process has helped client / partner companies earn over $50 billion in combined sales.

John is a 2017 Fellow of the National Academy of Inventors, an inductee of the Inside Business Hall of Fame and a 2017 winner of the EY Entrepreneur of the Year Award. He has presented numerous times on the subject of breakthrough innovation, and has shared speaker platforms with Neil Armstrong, Colin Powell and Clayton Christensen, author of "The Innovator's Dilemma." He has been featured on The Today Show, CNN, NBC Nightly News, Wall Street Journal, Fortune, Forbes, Japan Forbes, Bloomberg BusinessWeek, New York Times, Wired and Fast Company.


John’s Social Media/Website Links:
https://nottinghamspirk.com/
Twitter:   / nottinghamspirk  
Vimeo: https://vimeo.com/nottinghamspirk
Instagram:   / nottinghamspirk  
YouTube:    / nottinghamspirk2200  
Facebook:   / nottinghamspirk  
LinkedIn:   / nottingham-spirk  


Embrace Ambiguity
Ambiguity can be frightening, but we alone among all creatures can see past it, not only to survive, but to thrive. Working with a game company once, John learned that games need three things: rules, scoring and peril. The fear of losing is what makes the game engaging. Drama works on the same principle. “Kill your darlings” is common advice for writers; readers and viewers want characters they can relate to, enduring torments that they can’t — not to see them suffer, but to see them succeed. We all possess the hardwiring to embrace ambiguity, it just takes practice.

John is Co-President of Nottingham Spirk, a leading business and product innovation firm with 1,200 commercialized patents, 95% of which have been commercialized. John is a 2017 Fellow of the National Academy of Inventors, an inductee of the Inside Business Hall of Fame and a 2017 winner of the EY Entrepreneur of the Year Award. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx