Скачать или смотреть 'Creating Product Claims: Think Like a Lawyer' with Susanne Mitschke and Heather Bustos

Heather M. Bustos (Bustos Law Group) and Susanne Mitschke (Citruslabs) reveal how to create product claims for skincare/cosmetic, superfood & supplement brands without risking legal trouble.

​Learn the pros and cons of different clinical trial study designs and how they impact your ability to make certain product claims. Gain a general understanding of which types of claims are allowed, which ones are a big "no-no", and learn how clinical trials can make a difference in substantiating your product claims.

​​​Here's what we discuss:

​- FTC’s revisions to dietary supplement advertising guidelines​
Recent updates to cosmetic laws in Congress
What makes a robust clinical study​​​
Different forms of study designs (we will discuss perception studies, single group clinical trials, crossover studies, and randomized control trials)
Different methodologies to collect data as well as their advantages and disadvantages (for example, questionnaire only vs. bloodwork vs. objective skin measurements)
Case studies from Bustos Law Group
Strategies on what to do when you receive an FDA warning letter