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Marketing Management Training - Introduction to MailChimp

Mailchimp is the go-to web application for building great email campaigns and creating a strong and lasting bond with your clients.

This course will show you how to set up your account, import existing client lists, create sign-up forms and manage your lists.

It will serve as a best practice guide for existing users or a fantastic fast track course for those new to email marketing.

You'll learn how to put together your own company templates, understand the reporting features of Mailchimp and utilise the information to pass genuine sales leads on to your sales and marketing colleagues.

You'll get plenty of practice time and be trained by a marketing expert who'll give you some great pointers to help you make your email campaigns more successful.

This is a must-attend course for anyone who wants to make the most of their client lists and their Mailchimp subscription. You need no previous experience to attend this course.

Content :
010 Creating your first campaign, part two
008 Working with templates
009 Creating your first campaign, part one
012 Creating sign-up forms
022 Improving click and open rates
014 Add signup form to website
023 Upgrade for autoresponders
011 Reviewing your campaign results
013 Customizing messages for new subscribers
004 Setting up a subscriber list
020 Creative ways to grow your subscriber list
024 Running Inbox Inspections
018 Using groups
006 Integrating with social media
003 Setting up your free account
005 Importing subscribers into a list
017 Using list segments
021 Engaging top subscribers
019 Importing and exporting your subscriber list
001 Welcome
007 Adding secondary users
016 Using MailChimp apps
015 Reviewing list statistics
002 Introducing MailChimp
025 Next steps
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