Скачать или смотреть The Evolution of Advertising with User Generated content

Here are some key takeaways from our conversation:

1. Value of Intermediaries: Having a platform like Cohley manage the relationship between creators and brands is crucial. It helps navigate legal complexities, ensures smooth collaboration, and aligns content with brand goals.

2. Expanding Beyond Social Media: While social media is a major channel for UGC, its application is broadening. E-commerce websites are using customer testimonials and videos to build trust and boost sales.

3. UGC in Traditional Media: There’s a noticeable shift towards using UGC in traditional advertising mediums like TV. This trend is driven by the need for authenticity. Ads featuring real people resonate more with audiences than highly produced commercials.

4. Catching Attention with Authenticity: UGC ads often use formats that mimic social media, such as vertical videos with black bars, to catch viewers’ attention. This style feels more authentic and relatable.

💡 Pro Tip: Diversify your UGC strategy. Use it not just on social media but also on your website and in traditional media. Authentic content that features real people can significantly enhance engagement and trust across all platforms.

💡 For Brands: Collaborate with platforms like Cohley to streamline the creation and management of UGC. This ensures that content is not only high-quality but also legally compliant and strategically aligned with your brand’s objectives.