How To Build A SaaS Go-To-Market Strategy with TK Kader

This week, Peter sat down with TK Kader, a well-known face in the SaaS world.

He’s the founder of Unstoppable and has 50K+ subscribers on his YouTube channel where he helps SaaS Founders build a scalable go-to-market strategy.

In this 15-min interview he shares:

➡️ The 3 pillars of a go-to-market strategy

➡️ Where SaaS founders usually go wrong

➡️ Why “Founder-Led Go-To-Market” is crucial (& what it actually means!)

Grab a coffee ☕️ take a 15-minute break, and enjoy! 🎥

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⏱️ Timestamps
00:00 - Introduction
00:53 - How To Craft A Great Story
02:23 - Free Resources on YouTube
02:57 - Finding Go-To-Market Fit
04:32 - Three Pillars Of A Go-To-Market Strategy
06:05 - Where Founders Go Wrong With Go-To-Market
09:14 - SaaS Sales & Marketing
10:02 - What is Founder-Led Go-To-Market?
12:01 - Connect with TK Kader
12:53 - Extra Surprise

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