IAB Europe Explains: CreativeLi - Streamlining Creative Assets to Reduce Emissions

Описание к видео IAB Europe Explains: CreativeLi - Streamlining Creative Assets to Reduce Emissions

Our Data Analyst and Sustainability Lead, Dimitris Beis, guides you through our latest efforts to reduce emissions by optimising the compression of creative assets.

In this session recording we focus on CreativeLi—an innovative tool designed to optimise digital display advertising by reducing file sizes without sacrificing visual quality.

Discover how CreativeLi leverages advanced metrics to achieve the perfect balance in compression, ensuring that your creatives maintain their impact while minimising both over- and under-compression.

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